The financial services industry spends $54 per citizen to market financial products but only $2 per citizen on financial education.
– Consumer Financial Protection Bureau
Financial literacy, not sales tactics
Brannon hosted his first workshop in 2015 and discovered a passion for both financial literacy and public speaking. He discovered something else that evening as well. People were hungry for the education but jaded from previous workshop experiences. Why? Too often, they were lured to the event under the guise of education only to be treated to a sales presentation instead.
Understanding their frustration, Brannon spent the next few years acquiring and evaluating educational material from various sources, only to be disappointed. One provider was even a nonprofit dedicated to financial literacy. But in the end, they were all the same — light on content, heavy on sales.
So, in January of 2022, Brannon launched a new project called Financial Literacy Initiative (F.L.I.). Our mission is simple. Provide educational workshops, free of sales pitches and jargon, that empower others to make better financial decisions leading to better financial outcomes. After all, independence starts with education.